Area:
Culture, civilization and art / Cultura, civilización y arte
Soccer is not only one of the most important sports, but also a social, cultural, business, and media phenomenon. This course introduces students to the fascinating world of soccer and its international influence. Soccer clubs go beyond national borders and have acquired a global dimension due to the international type of players they hire and the millions of global followers and fans they have. The course will analyze the importance of soccer from different perspectives, using different European clubs as case studies. The following subjects will be studied:
Origin and evolution of soccer
Soccer and business: how much money does soccer move?
Business model: can other companies learn from soccer clubs?
Transnational phenomenon: the world dimension of soccer
The media and soccer: love-hate relationship?
Technical and strategic aspects of soccer: learning and practice soccer in the field